《 與 FREEDA 主理人的對話 》
Brand Talk
企劃邀請到各種不同風格品牌的主理人來與我們聊聊品牌故事，一起聽聽她們的創業歷程，以及是如何一步一步走出屬於自己品牌的路？
品牌介紹 — FREEDA
這次邀請到由熱愛戶外活動、太陽、海水的女孩們一同創立的品牌《FREEDA》來與我們聊聊他們品牌的背景故事。品牌風格以女性身體線條、具機能性的服飾結合獨有鬆弛美學創立的 Lifestyle 服飾品牌。
Q: 你們會如何形容品牌的風格定調？
透過轉化日常的意識與觀察，在設計上著重身形與廓形的修飾度，打造出兼具美感與機能的衣著。並經由探索生活中的各種面向，創造內斂且流動的鬆弛美學。
Q: How would you describe the style and tone of your brand?
By transforming everyday awareness and observations, we focus on enhancing form and silhouette in our designs to create clothing that balances aesthetics and functionality. Through exploring various aspects of life, we craft a subtle yet fluid relaxed aesthetic.
Q: 品牌以戶外機能結合女性身體線條為主，什麼樣的女生會是你的品牌的靈感繆思呢？
穿上品牌的服飾，我們希望每一個人都能發現自己原本就擁有的曲線之美，亦或是在探索的過程當中，經驗到不同面向與切角的自己，原來也能有著細膩的眼光或是勇敢追求的信念。持續經驗、探索、發覺，這樣豐富且多樣的面貌就是我們認為的謬思！
Q: What type of woman has inspired your brand?
When wearing our brand’s clothing, we hope that everyone can discover the beauty of their natural curves. Alternatively, through the journey of exploration, they might experience different facets of themselves, realizing they possess both a delicate perspective and the courage to pursue their beliefs. Continually experiencing, exploring, and discovering—this rich and diverse essence is what we consider our muse!
Q: 在創業屬性的工作當中 最喜歡哪一部分，最不喜歡哪一部分？
FREEDA 團隊的夥伴們大多都是喜歡自我成長、挑戰與體驗的人，因此都非常喜歡與創意發想有關的工作項目，討論過程中總是十分熱烈與有趣！
最不喜歡的部分或許因為我們大多是 I 人，所以比較害羞於在現實生活中與人互動，因此並不是不喜歡，比較像是較不擅長，但透過每一次的活動我們也都還在練習與嘗試中！
Q: In your entrepreneurial work, which part do you like the most and which part do you like the least?
The FREEDA team members are mostly people who love self-growth, challenges, and experiences. They particularly enjoy tasks related to creative brainstorming, and the discussion process is always lively and interesting! As for the least favorite part, it might be because most of us are introverts, so we’re a bit shy about interacting with people in real life. It’s not that we dislike it; it’s more that we’re not as skilled at it. However, through each event, we continue to practice and try our best!
Q: 你們的創意和風格靈感來源是來自哪裡呢？
早期我們其實並不瞭解創意是從哪來的，非常自然的需要時他就會出來，但隨著在同一個產業與品牌上持續輸出，漸漸地發現其實要有好的靈感，最重要的是照顧好自己的身體與心智狀況，並持續的輸入養分，無論是看場電影或是安排一個小旅程，在供求平衡的狀態下會讓一切更加流暢與舒服。
Q: Where do your creative and style inspirations come from?
In the early days, we didn’t really understand where creativity came from—it just appeared when needed. However, as we continued to work in the same industry and brand, we gradually realized that having good inspiration requires taking care of our physical and mental well-being and continually feeding our minds. Whether it’s watching a movie or planning a short trip, maintaining a balance between input and output makes everything flow more smoothly and comfortably.
Q: 可以感覺到主理人們私下都是戶外風格的lifestyle，覺得是否有某程度將自己投射在品牌的形象上呢？
對我們來說品牌確實是某部分自我的延伸，身為愛好大自然的都市人，希望能設計出更多同事兼具機能、舒適、美感的產品，服務有相似需求的讀者與客人，同時自己也能穿得開心又時髦。
Q: It seems that your brand reflects your outdoor lifestyle
For us, the brand is definitely an extension of ourselves. As nature-loving urbanites, we aim to design products that combine functionality, comfort, and aesthetics. We want to serve readers and customers with similar needs, while also enjoying stylish and practical clothing ourselves.
Q: 除了服裝之外 自己個人最喜歡購買哪類型商品呢
除了服裝以外，能夠型塑個人風格的單品莫過於眼鏡配件與飾品，我們私下很常購買不同類型的墨鏡以及經典風格的金飾銀飾，來搭配較為簡約的品牌服飾。
Q: Besides clothing, what type of products do you personally enjoy buying the most?
Besides clothing, the items that best shape personal style are glasses, accessories, and jewelry. We often purchase various types of sunglasses and classic gold and silver jewelry to pair with our more minimalist brand clothing.
Q: 喜歡戶外活動的你們個人最愛的休閒活動是什麼呢
熱愛體驗的性格讓我們經常嘗試不同的活動，無論是健身、潛水、爬山、露營…都很喜歡，近期大家比較同步熱愛的活動是衝浪，雖然都還是菜鳥階段，但夏天泡在海裡真的非常舒服！
Q: As outdoor enthusiasts, what are your favorite leisure activities?
Our love for new experiences leads us to try a variety of activities. Whether it’s working out, diving, hiking, or camping, we enjoy it all. Recently, we’ve all been into surfing. Though we’re still beginners, spending time in the ocean during summer is incredibly refreshing!
Q: 可以請你們舉出品牌所有品項中個人最愛的商品嗎？
絕對是褲裝品項！因為我們本身是梨型身，過往在購買褲裝時經常會遇到腰臀不合的問題，因此品牌在打版褲型時都會優先考量到，如何讓這件褲子能包容更多身型？無論是材質的挑選或是機能調節性設計，穿上我們的褲子時絕對都會被修飾的版型驚豔到！
Q: What's your personal favorite item from your brand's collection?
Definitely the pants! As pear-shaped individuals, we’ve always had trouble finding pants that fit both our waist and hips. So, we focus on designing pants that suit different body types. With carefully chosen materials and functional adjustments, our pants are made to flatter. You’ll be amazed by the perfect fit!
Q: 可以敘述一下品牌即將推出的最新款墨鏡系列是什麼風格以及特色嗎？
今年是我們第一次決定推出自訂款的墨鏡，搭配 SS24 的自然紋理泳裝系列，在顏色上選定了帶有透度的橄欖綠與焦糖棕，並設計帶點 Vintage 風格的粗框，揉合兩者元素希望能呈現復古摩登且適合日曬著用的鬆弛時髦配件！
Q: Could you describe the style and features of your upcoming sunglasses collection?
今This year, for the first time, we’re launching our custom sunglasses, perfectly paired with the SS24 natural texture swimwear collection. We’ve chosen translucent olive green and caramel brown colors and designed them with a vintage-style thick frame. By blending these elements, we aim to create a retro-modern, stylish, and relaxed accessory perfect for sunny days!
Q: 跟製作服裝同理，眼鏡製程的品質也有好壞之分，想知道你們是為何想選用高品質手工板材來製作這次的最新墨鏡產品呢？
醋酸纖維是高級眼鏡產品，精品等級的主要用材。想讓喜愛HERCH的客人們也能不用花大錢就購入精品級的時髦墨鏡。
Q: 跟製作服裝同理，眼鏡製程的品質也有好壞之分，想知道你們是為何想選用高品質的手工板材來製作這次的最新墨鏡產品呢？
在第一次與 C I R C L E 的會議上，我們從中了解到墨鏡的質感除了板料外工藝更是重要的一環，為了能提供更高品質且耐用的商品，我們決定選定與手工製作的 C I R C L E 合作
Q: Just like with clothing, the quality of eyewear production can vary. What inspired you to use high-quality handmade acetate for your latest sunglasses collection?
In our first meeting with C I R C L E , we learned that the craftsmanship of sunglasses is just as important as the materials used. To provide higher quality and more durable products, we decided to partner with the handcrafted experts at C I R C L E.
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